Jerry Baker

Mr. Baker has been an executive search consultant since 1976. Prior to establishing the firm in 2007, he was a partner with Baker-Parker, Inc. for 16 years. Prior to 1991, he spent nine years as a Senior Partner and Member of the Board of Directors of Lamalie Associates. Before that, he was President of MSL International, the executive search division of The Hay Group, Inc., and, earlier, a Vice President with Billington, Fox & Ellis, Inc.

Mr. Baker has conducted approximately 900 searches for a diverse corporate and not-for-profit clientele. He has served corporations in

many industries but has significant experience in consumer packaged goods, the food and beverage industry, consulting, commercial banking and consumer durables. His searches have been for chief executive officers, senior corporate officers, division management, and most functional disciplines. He has conducted 450 searches in the academic and not-for-profit sector, including the positions of president, provost, dean, and vice president of most functional disciplines. Prior to becoming an executive search consultant, he was a member of the human resource staff of two major corporations.

Mr. Baker is as a member of the Board of Trustees of Wake Forest University, currently serving on the Executive Committee, the Academic Affairs Committee, and the Compensation Committee. He recently was a member of the Overseers’ Committee to Visit the Divinity School of Harvard University, the Board of Visitors of the Wake Forest University Divinity School, the Council of University Resources at Harvard University, and the Dean’s Council at the Harvard Divinity School. He previously served as a member of the Board of Visitors of Wake Forest University, President of the Wake Forest University Parents’ Council, President of the Harvard Divinity School Alumni Association, a Director of the Harvard University Alumni Association, and member of the Board of Directors and Secretary/Treasurer of the Association of Executive Search Consultants. In 2007, he was recognized as the first recipient of the Dean’s Distinguished Service Award of the Harvard Divinity School.

Mr. Baker’s biography is included in Who’s Who in America, Who’s Who in the World, Who’s Who in Finance and Industry, and Who’s Who in the South & Southwest.

He earned the B.A. degree from Wake Forest University and the Master of Divinity degree from Harvard University.



Martin M. Baker
Senior Vice President


Mr. Baker has been in the executive search profession for 15 years and is based in our Winston-Salem, NC office. He transitioned his practice to Baker and Associates LLC in 2007 from Baker-Parker, Inc.

He previously worked in the Atlanta office of Korn/Ferry International, where he developed search strategy and executed searches for numerous senior level appointments. Mr. Baker began his career working as a Research Associate with Saxton Bampfylde, an executive search and management assessment firm in London, England.

Mr. Baker has conducted searches for the positions of CEO, CFO, CIO, Provost, Dean, Director, and Professor, having worked on over 300 searches throughout his career. Mr. Baker has represented some of the most distinguished colleges and universities in the country, having conducted numerous professorial and executive level searches spanning most academic disciplines and functions.

Mr. Baker currently serves on the Alumni Council at Wake Forest University, the Board of Directors of SciWorks (The Science Center and Environmental Park of Forsyth County in Winston-Salem), and on the Development Committee for the Childrenís Museum of Winston-Salem. He previously served on the regional selection committee for the Presidential Scholarship at Wake Forest University.

Mr. Baker earned his Bachelor's degree from Wake Forest University.



Matthew S. Cullinan, PHD
Vice President


Matthew Cullinan joins Baker and Associates after spending more than 20 years serving in a number of leadership positions at Wake Forest University and the University of Notre Dame.

At Wake Forest, Dr. Cullinan joined the University as Vice President for Administration and later assumed the role of Vice President for Strategic Initiatives. As Vice President, Matt oversaw the offices of human resources, facilities management and campus services, hospitality services, and information systems. During that time his wide ranging

responsibilities included developing a campus master plan, revamping human resources, enhancing construction and facilities management and working closely with the president and chair of the board of trustees on a major board self-study.

Previously, Dr. Cullinan served as executive assistant to the president at the University of Notre Dame, where he had major responsibilities in strategic planning, budgeting, and senior level searches. While in that position, at various times he also assumed additional responsibilities as director of government relations, assistant secretary of the board of trustees, acting associate vice president for human resources and acting vice president for public affairs and communication.

Matthew Cullinan earned a doctorate in history at the University of Notre Dame, where he also earned a bachelor's degree. He received a masterís degree in public policy from the Sanford School at Duke University.

Matt spent a year as a senior program officer for education policy at the J. Paul Getty Trust in Los Angeles, where his responsibilities included the development of a new strategy for the trust's involvement in arts education.

Dr. Cullinan currently serves on the Board of Visitors for the Sanford School of Public Policy at Duke University. During the past two years Matt led the Summit School Board of Trustees as president. He has served on the boards of several non-profit organizations including Second Harvest Food Bank, the South Bend Center for the Homeless, the Northern Indiana Center for History, the United Way of St. Joseph County and the St. Joseph County Coalition Against Drugs.

He currently resides in Winston-Salem with his wife, Anna Reilly, and three children, Grace, Walker and Julia.



Anya Gray

Ms. Gray has been in the executive search profession for 11 years. Prior to joining Baker and Associates LLC, she enjoyed a diverse career, first as an educator and then in managerial administration in the sea charter, asbestos abatement, advertising, and document management industries.

Ms. Gray administers all stages of each search and is in frequent communication with both the client and the candidates. She conducts research, candidate development, and search coordination for a wide variety of senior level academic searches as well as a considerable number of searches in the corporate arena.

Ms. Gray earned a Bachelor of Arts in English and History from the University of North Carolina at Charlotte.